Who we are

Sagas Production is a content marketing agency that helps brands and destinations grow through strategy-driven content: from concept and creation to distribution across platforms. We turn your story into content that builds audiences, drives engagement, and delivers results.

Our agreement

Everything we've agreed to lives here — scope of work, deliverables, timeline, and payment terms. The Statement of Work below is fully executed via DocuSign and forms a binding Specialist Engagement Contract governed by the Passionfruit Specialist Terms.

View Signed SOW (PDF) Passionfruit Ts & Cs Signed 5/30/2026

Parties

• Client: Skiplagged (travel platform) — Company Lead: Helene Huber
• Agency: Use Passionfruit Ltd / Inc — Passionfruit Lead: Christina Zagita
• Specialist: Sarah Jane Dyrr, Content Creator

Engagement terms (Exhibit A)

• Kick-off: W/c 1 June 2026
• Duration: Monthly rolling — flexibility to adjust or cancel at the end of each month, no long-term commitment
• Scope: Strategy, filming, editing & iterating on 15–20 posts/month across TikTok (first) and Instagram (second)

What we deliver each month

• 15–20 fully edited short-form video posts across TikTok & Instagram
• Self-generated content ideas & concepts aligned to Skiplagged briefs
• On-camera content — talking-head and man-on-the-street style
• Participation in 24-hour post-performance review sessions
• Iterative content adjustments based on performance data
• A documented map of tested formats and their outcomes, plus a batch-production transition plan once winning formats emerge

How we work — test, review, iterate

Skiplagged briefs the specialist, who independently films and edits. After 1–2 feedback rounds, content is posted and reviewed 24 hours later to assess performance. Each review directly informs the next post — adjusting format, tone, delivery, or topic based on the data. Once winning formats are established, the approach shifts to batch production while maintaining the review cadence.

What we need from you (client dependencies)

• Provision of necessary data & brand assets
• Availability of client personnel for reviews
• Timely feedback on deliverables

Fee & payment (Exhibit B)

• $5,504 USD per month, claimable per calendar month
• Passionfruit self-bills on the specialist's behalf — no separate invoices issued
• Payment due on the last business day of the month following the billing period, subject to Deemed Acceptance under the Specialist Terms
• Material scope changes require a written, amended SOW before extra work begins

Termination

• Client may terminate with at least 7 business days' written notice before the next monthly billing cycle
• Performance clause: within the first 30 days, if content doesn't meet agreed benchmarks, the client may terminate with 3 business days' notice — fees remain due up to the termination date

The more detail you give us here, the faster we hit the ground running. Take your time — there are no wrong answers.

The Basics

Brand / business name Primary contact & best way to reach you Website & all social handles How long have you been in business, and how did it start?

Your Brand & Story

In one or two sentences, how would you describe what you do? What makes you different from your competitors? Three words that capture your brand's personality Are there brands (in or out of your industry) whose vibe you admire?

Your Audience

Who is your ideal client or customer? What problem do you solve for them, or what do they come to you for? Where are your best clients coming from today?

Goals

What does success look like in the next 3–6 months? Is there a specific number you're chasing? What have you tried before that did or didn't work?

Content & Voice

What should we always show? What should we never post or say? Preferred tone of voice Choose one… Elegant & refined Fun & playful Bold & aspirational Warm & personal Informative & expert Do you have existing photos, video, or brand assets we can use?

Logistics

Who has final approval on posts? How involved do you want to be day-to-day? Choose one… Hands-off — you run it, I trust you Review before it goes live Collaborate closely on everything Anything else we should know?

Submit Questionnaire

Tip: connect this to a Google Form, Typeform, or Notion form and link the "Submit" button there so responses land in your inbox automatically.

Your full July slate, pulled live from Notion. Every post publishes at 3:00 PM Mountain (peak follower activity) and leads with a hook and a built-in comment trigger — the two levers the audit identified for breaking the 400-view ceiling.

Date	Title	Hook (first 2 sec)	Pillar
Jul 6	Boarding Groups	You paid full price and still got boarding group 6?	Trend
Jul 7	Editing My Flight Like a Marathon Runner	This 9-hour flight cost less than my Uber to the airport	Educational
Jul 8	Let's Go to Hawaii	Listed at $700. I paid $300 — Hawaii here I come	Trend
Jul 9	How to Get Cheap Flights to FIFA	World Cup flights don't have to cost $1,200	Educational
Jul 10	Smart Traveler FIFA	Fly into THIS airport instead for the World Cup	Educational
Jul 13	Energy Shift	Everyone on this plane paid $340. I paid $118.	Trend
Jul 14	How Much Do People Spend on Their Plane Tickets	How much was your last plane ticket? (street interviews)	Educational
Jul 15	If You're Still Booking Flights	Booking direct cost my friend $212 extra	Educational
Jul 16	Schengen Airport News	'European airports are chaos' — we checked. They're not.	Educational
Jul 17	And What Do We Do When We're Sad	This $103 flight to Cancún just fixed my whole week	Trend
Jul 20	I'm Not Going to the Airport	I wasn't going anywhere this weekend. Then I saw this fare.	Trend
Jul 21	Why Did No One Tell Me This Hack Before	Same plane. Same seat. $174 cheaper.	Educational
Jul 22	Missing Out on This Hike	The flight cost less than my hiking boots	Trend
Jul 23	Most People Don't Travel Unless They Can Afford It	The average round trip costs $390. That's the problem.	Educational
Jul 24	Tuesday booking	Flights are NOT cheaper on Tuesdays. We pulled the data.	Educational
Jul 27	On Our Way to New Orleans	$89 to New Orleans. Cheaper than staying home.	Trend
Jul 28	Most People Don't Travel Less Because They Can't Afford It	Affording the trip was never the problem	Educational
Jul 29	Friend Who's Always Traveling	She's in Lisbon. AGAIN.	Trend
Jul 30	When It's Time to Go on Another Trip	6 open flight tabs. It's been 3 weeks.	Trend

All 19 posts are filmed, produced, and scheduled. Statuses, captions, comment triggers, and video links update in real time in Notion.

Open Content Calendar in Notion

The audit's biggest red flag was one comment account-wide in a week. The fix is a daily engagement routine so the algorithm sees a community member — and other creators' audiences discover Skiplagged for free.

The daily engagement block

• Comment on 10–20 fresh posts within the hour — big travel creators, airline-adjacent viral content, anything trending in the niche
• Search "skiplagged" daily and engage every user video mentioning the brand — there's real untapped UGC going unanswered
• Reply to every comment on our own posts; turn the best questions into video replies 2–3× a week
• Target ratio: roughly ten meaningful interactions for every one post published

This week's engagement log

Live from the Notion Community Engagement tracker — the creator, the exact comment we left, and a link to each video.

Creator / context	Our comment	Link
@travel.w.lex Creator in the mountains (Kyrgyzstan)	Brb going to go check flights now 😍	View
@bonnietravel "…what makes going anyway so powerful"	Always keep going, the world is always there for you ❤️	View
@couldbaret Day trip — Mount Rushmore	Random day trips is my love language	View
@glazersguide "My boss makes a dollar, I make a dime…"	And we can get you there for cheaper so you have more money to spend with the locals 😉	View
@tfutchh Convertible road trip, Mallorca	Yasss this is the summer energy going forward 😍	View
@kayleeandrew18 Plane wing window view	This is why we're catching flights all summer long ✈️	View
@miakhannn "when it don't go your way just hop on a plane"	We got the deals for you too 👀	View
@masonblakee "What do you do for fun?" — leave the country	How it should be (I LIKE THAT gif)	View
@kimccchii "…I keep going back to Vietnam"	We see you girl 🥰	View
@findingfiona "…realizing I never moved, never left, never tried"	That's why we stay taking flights ✈️	View
@wanderlustandwhiskey_ "travel always changes you"	Couldn't agree more ❤️	View
@charmasona "well-traveled woman in her 20s" bit	That's why we catch flights not feelings ✈️	View
@dopelike_mimi1 "I manifest every single thing in my life"	And we got the deals to get you there 😉	View
@enniediaries Solo poolside nap	It's why we post them flight deals so you can keep doing this girl 💅	View
@destinationinspiration Georgia underrated / tourist counts	Just checked… we have some good fares posted rn to TBS in Georgia 👀	View
@chloebaradinsky "…go on to Europe at that same price"	Girl wait until you see the ticket prices we post — that Europe trip cost goes way down 👀	View
@.litlbbyc Cinque Terre	This is why you'll always find me on a flight	View
@_simplyhuma "I'll go insane if I don't have a trip booked"	That's why we started this company — I'll go insane if I don't have a trip booked 😅	View
@nmillz1 Japanese onsen town (738 comments)	Brb just checked and we have a nonstop deal rn to Japan so we're comingggggg	View
@peaktyler Skógafoss waterfall, Iceland	Hold up I just checked and we have a nonstop to Iceland for $400 — wait for me I'm coming	View
@djjoune Utah canyon block party (63 comments)	Brb booking a cheap flight now	View
@riannaayoub "I somehow always have a trip booked"	Cheap flight deals > spending all my money on flights	View
@camtravelz Crater swim, Park City UT	Brb just checked — LA to SLC for $100 from us. I'm on the way	View
@sarahhhhp_ Reading cafe in Vietnam	Girl now I need to check our deals for a flight to Vietnam just to experience this	View
@raffymillado "vacations inspire me to do it again"	More money more problems… but cheaper flights… that's the real deal	View
@cpb707 "That is Europe money. Don't mix up the money."	Hear me out hear me out… or you just get plane tickets so cheap it doesn't matter 👀	View
@peaktyler Glacier lagoon, Iceland	Where have you been Loca?	View
@kamrylorin "when you didn't tell nobody you were going"	They should know by now	View
@bretton.manley "Just booked my Euro summer"	We got you on flights 👀	View
@heavennrileyy "…what Iceland looks like at 4 AM"	Brb checked our deals to Iceland — nonstop for $400. We're coming, wait for us	View

Open Engagement Tracker in Notion

Drop everything we might need here — the more raw material, the better the content.

Prefer cloud storage? Link a shared Google Drive, Dropbox, or Frame.io folder to the button below.

Open Shared Asset Folder

Posts published this reporting week (July 6–12, 2026) with lifetime views. Live

Date	Post	Views	Likes	Comments
Jul 6	Boarding Groups	763	12	0
Jul 7	Editing My Flight Like a Marathon Runner	489	11	2
Jul 8	Let's Go to Hawaii	337	12	0
Jul 9	How to Get Cheap Flights to FIFA	157	1	0
Jul 10	Smart Traveler FIFA	179	3	0
Total — 5 posts		1,925	39	2

Top performer: the Jul 6 "boarding group 6" video led the week on both views and engagement. Direct video links populate here as each post is uploaded.

Visit @skiplagged on TikTok

The objective

@skiplagged has 67.4K followers and 1.7M lifetime likes but hasn't broken ~400 views on new content in months. The audit is clear: this is a fixable content problem, not a moderation one. The goal is to get new videos out of "view jail" and convert the account's massive brand-search demand into followers and engagement.

This week's numbers (Jul 6–12 vs. prior 7 days)

Metric	Last 7 days	Change
Video views	8,100	+60.5%
Profile views	196	+84.9%
Likes	466	+56.4%
Shares	5	-54.5%
Net followers	-18	declined further

Reach is up sharply, but views aren't converting to follows or shares — a hook and follow-CTA opportunity. Audience is 57% female / 43% male, top locations US 41%, UK 6%, Canada 3%. Most active window: ~3:00 PM.

What the audit found

• Not a shadowban. Videos still get a For You test batch — they're failing it in the first two seconds (drop-off at 0:02, ~4.7s avg watch on 8s videos).
• Search is carrying the account. 86.6% of views come from people typing "skiplagged" and landing on the old viral catalog. Real, untapped demand.
• The follower base is dormant. Only 0.5% of views come from the Following feed; weak follower engagement lowers FYP test scores, which compounds.
• The engagement floor is the cap. One comment account-wide in a week is the single clearest explanation of the 400-view ceiling — comments are the strongest FYP signal.
• Proven format: the ETIAS travel-news explainer (114K views) — timely news, a specific first-second claim, shareable info.

The plan

• Hooks in every caption — a specific number or claim first ("Everyone paid $340. I paid $118.") to win the first two seconds.
• Comment triggers built in — a question, mild hot take, or open invitation so viewers have a reason to reply.
• Post at 3:00 PM Mountain — the FYP test runs while our warmest audience is online.
• Reply within the first hour of every post to boost test scores.
• Sell sparingly — brand/#skiplagged appears in only 5 of 18 captions; the search audience already knows who we are.
• Scale what escapes — when a video breaks ~5K views, post 2–3 in the identical format that week (TikTok re-tests the whole account after a breakout).

Content pillars

• Price-contrast deals — real numbers as the hook ($103 Cancún, $89 New Orleans, $118 vs $340)
• Travel news — the proven breakout format, re-verified within 48h of posting
• Myth-busting & search content — booking direct, Tuesday fares, hidden-city AMA — answers people already search
• Relatable / trend — tag-a-friend, "wrong answers only," impulse-trip arcs to drive comments and shares

Competitive landscape — Meta Ad Library ("cheap flights / flight deals")

Analysis of ~40 active advertisers in the paid space shows a barbell market: a handful of giants (Skyscanner, Trip.com, Expedia, KAYAK, airlines) on one end, and a swamp of search-arbitrage farms, fake-persona "insider" pages, and call-center consolidators on the other. The honest middle is thin.

Worth borrowing: destination-price lists with concrete anchored fares ("Hawaii $99 / $295"); Skyscanner's one-value-prop-per-creative discipline ("keep your loyalty points"); stacked social proof ("136,000+ Trustpilot reviews"); audience-specific fares (students, seniors, diaspora routes). Avoid: airline-impersonation, fake-flight-attendant testimonials, "90% off" and asterisked phone-only fares — the tells that pollute this space. Durable spend lives under the words "cheap flights" and "flight deals" — use them.

Full Strategy & Audit Doc Content Ideation Sheet